In response to a written creative brief, I provide a spreadsheet of unscreened names or taglines covering the range of tones, constructs, and messages outlined in the strategy. I typically generate 30-40 names or 25-30 taglines with rationales per hour.

I write strategic, branded copy to appear in a wide variety of contexts. Headlines, hero text, CTAs, etc. are my specialty. I don’t do any copy longer than a sentence or two.

I will attend your meeting to discuss a brief, meet the team, and learn more about the client plus any additional relevant information not covered in a written brief.

I assess naming protocols used in a family of brands and make recommendations for consolidation, renaming, and protocol adherence moving forward.

I present names and taglines with practiced, polished, and prepared rationales. My primary goal is to give clients the confidence to make an enthusiastic decision. I use my skills as a licensed therapist to validate, and process the complex emotions that come with big branding decisions. This empowers clients to trust our leadership and choose the best name, not the safest name.

I screen names for availability on Google, USPTO TESS database, and .com/social handles if needed. I give stratified risk assessments based on likelihood of consumer confusion and provide results in a color-coded spreadsheet.