I’ve been naming professionally since 2014. My background in neuroscience, branding, and psychotherapy brings together the art of naming and the science of human experience. With this, I help brands convey their identity in emotionally resonant ways. I’ve worked with hundreds of brands across every industry. Agencies bring me onto projects for my quick-turnaround lists, which contain a large volume and diversity of strategic names with thoughtful rationales. Brands hire me directly because I am literally a brand therapist; I guide them confidently from briefings and presentations to screening and selection.